Simplified UX Guide

Here are five straightforward questions you can ask yourself to enhance your website's landing page and user experience (UX):

(Note: These tips can be used for any page on your website, not just the landing page)

1. What is the main goal of my page? 

   Create a brief and compelling headline that instantly conveys the benefits of your product. Maintain a consistent message throughout the page to support your initial value proposition and avoid confusion by introducing too many new ideas.

   Ultimately, consider your visitor's perspective. What's in it for them? Why should they be interested?

2. How many call-to-action (CTA) buttons do I have on the first screen? 

   Concentrate on a single, clear CTA. If you're uncertain about what's most effective or if there's another action you want visitors to take, consider using different formats, like quizzes, or break it down into separate steps to simplify the process.

   Don't Pass the Responsibility

   As a product expert, your role is to simplify decision-making for users. If you're uncertain about user preferences or needs, don't burden them with the task of figuring things out. This could deter them from performing the desired action. Instead, invest more time in research, experimentation, and understanding user psychology to make informed decisions.

   

3. How many different fonts am I using? 

   The appearance of your text is crucial. If you're not a seasoned graphic designer, keep it simple with a minimal variety of sizes and styles.

   Clarity is Crucial 

   When you want users to perform a certain action, ensure it's easily understandable. Interestingly, aesthetically pleasing text can enhance users' cognitive performance!

4. What's the most noticeable element when I squint my eyes?

   Ensure the primary element you want people to focus on stands out when you squint your eyes. This ensures that visitors will at least interact with the correct CTA on your page. If they're not interested, it won't be due to information overload.

   The Squint Test 

   Every webpage or app interface should clearly communicate to its users: What actions can they perform, and how can they do it? Without clear visuals, this can be challenging. Try squinting your eyes to blur your vision, which can help identify standout elements.

5. Is the first action I'm asking visitors to take really simple? 

   The simpler the initial step, the better, unless you have a compelling incentive for visitors to take action.

   The Simplicity Principle 

   Users are more likely to perform an action if it's simple. If it aligns with their interests, you've hit the jackpot.